Communion Of Dreams


Astonishingly poor judgment.

Part & parcel of being a science fiction author (at least from my perspective) is trying to keep up with recent scientific discoveries. One good way for me to do this has been to surf Science blogs regularly. This has mostly shown up here in linking to PZ Myers, but he is hardly the only one of the many Sb bloggers that I read.

Well, yesterday something happened which threatens that source – SEED Magazine/Science blogs decided to sell their credibility to Pepsi.

The world has not been kind in return.

This shows astonishingly poor judgment on the part of the management team at Science blogs/ SEED Magazine. As Carl Zimmer said:

Here’s the quick story: the powers that be at Scienceblogs thought it would be a good idea to sell Pepsi a blog of its own on the site, where its corporate scientists could tell the world about all the great nutrition science Pepsico is doing.

Yes. Really. I’m totally sober as I type this.

Good lord. What were these people thinking?

Money is tight, and every business has a hard time paying bills. Advertisement is a necessary evil (remember, I worked in advertising for about four years between college and grad school). But really – trading your credibility on independent science writing for some coin from PepsiCo? Really?

Gads.

Jim Downey




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