Filed under: Amazon, Failure, Feedback, Kindle, Marketing, Music, Promotion, Publishing, Science Fiction, Writing stuff | Tags: Amazon, Communion of Dreams, direct publishing, feedback, free, Hugh Howey, Jefferson Starship, jim downey, Kickstarter, Kindle, music, promotion, Science Fiction, St. Cybi's Well, Wool, writing
Last week Hugh Howey, the very successful author of the Wool series, published The Report on his AuthorEarnings site which generated more than a little attention across the publishing/self-publishing world.
I’m not going to get into a real discussion of The Report here. I’m in no way qualified to criticize the data or analysis contained in Howey’s post, and others have already done so with thoroughness. If you’re interested whether or not Howey’s post holds up to scrutiny, I’d recommend reading those.
Howey has had huge success, and seems to have managed that arc of success very well. By his own admission, he has been extremely fortunate with self-publishing, and his success is very much *not* what the vast majority of self-published authors will experience. But his success has made him something of an evangelist for self-publishing, and that is reflected in The Report. Hence the title of this blog post — Howey very much advocates self-publishing for authors at every level, and in using the power which self-publishing has to force changes in the traditional publishing industry to benefit authors.
While I actually largely agree with Howey about the benefits of self-publishing, I thought I would offer my own contrasting experience as a self-published genre author who has had only moderate success.
After years of ‘close calls’ in almost getting Communion of Dreams conventionally published (including what would have been a nightmare – losing the rights to the book when a small publisher went under), in January of 2012 I self-published it. Since then, some 27,000 copies of the book have been downloaded, and about 200 paperback copies have been sold.
Looks pretty good, right?
Well, 80% or more of those downloads were promotional. Which is to say, free. And in addition to the paperback copies sold, I gave away about as many.
No complaints from me — this is using the tools available through Amazon, and I knew what I was doing. But that necessarily means that I didn’t earn any money off those books directly.
So in all of 2012, actual sales generated decent, but modest, income. Not enough to buy even an economy car new, but easily 3 or 4 times the advance that the Publisher Who Shall Not Be Named was going to give me. Then last year residual sales were less than $1000. If you add in my successful Kickstarter (after deducting expenses associated with that), all told I was able to stop doing most freelance writing last year and get to work on the next novel. Of course, while still trying to do enough book conservation work to stay afloat, and almost managing.
I consider this success. It’s not Hugh Howey level success. It’s not even ‘mid-list authors a decade ago’ level sucess. It isn’t enough to live on.
But the first novel is out there, and has been well received. And I’m well on the way to having the next one out later this year.
Which is a hell of a lot better than banging my head against the gates of traditional publishing houses.
*Reference, for those who are wondering. I’ve been considering doing a series of blog posts getting into rock music with a SF theme, looking at the development of that sub-genre over time. I still have a lot on my plate with SCW, so it’ll probably be a while, but if anyone wants to comment with suggested songs/albums/performers, feel free.
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