Filed under: Alzheimer's, Amazon, Connections, Feedback, General Musings, Kindle, Marketing, Predictions, Preparedness, Promotion, Publishing, Science Fiction, Writing stuff | Tags: Alzheimer's, Amazon, BBC, care-giving, caregiving, Communion of Dreams, direct publishing, Her Final Year, Kickstarter, mathematics, More or Less, Science Fiction, St. Cybi's Well, statistics, writing
This past weekend a broadcast of the BBC show/podcast “More or Less” caught my ear, as it was discussing the economics of conventional trade publishing. I would encourage listening to the entire thing (about 9 minutes), but the basics are:
- Of about 50,000 new titles published in a year, just 0.4% will sell more than 100,000 copies
- To ‘break even’, a title needs to sell about 5,000 copies
- Some 86% of all titles sell fewer than 5,000 copies
- Something like 15% sell fewer than a dozen copies
Whoa.
I knew the numbers weren’t good, and that I had been relatively successful with self-publishing my own books (after years of trying to land a conventional publishing deal), but I had no idea that they were that dismal.
For perspective, all three of my books broke that 5,000 threshold the first year that they were available. And two went on to break it again the second year. Total downloads (ballpark numbers) for each of my books so far:
- Communion of Dreams: in excess of 50,000 downloads from Amazon, with another ~25,000 downloads of the prior pdf before that
- Her Final Year: in excess of 11,000 downloads from Amazon
- St Cybi’s Well: in excess of 9,000 downloads from Amazon
I’ve been mildly disappointed in the performance of St Cybi’s Well, but that is largely in comparison to Communion of Dreams, which was published a decade earlier (and which has continued to see strong sales/downloads each year). This kind of puts that into perspective.
One thing I want to mention: free downloads. Yeah, that skews the numbers a bit, but not as much as you might think for the two novels. For those, free downloads account for about 15% of SCW and about 20% of CoD totals. HFY saw a much larger percentage of free downloads, but that was because we saw the book more as a public service to other care-givers than a moneypot.
Oh, and “best seller”? Other info I’ve seen indicates that about 50,000 copies is typically considered a best seller in the trade publication industry. Now, that’s for one-year sales, not cumulative sales over a decade. But still, it makes me feel pretty good about how CoD has done.
Jim Downey
Communion Of Dreams 